CHALLENGE:
Getting artist fans to attend a one off pop-up experience in Camden Market.
Getting artist fans to attend a one off pop-up experience in Camden Market.
INSIGHT:
Merch provides a physical touchpoint through which fans can express their loyalty in this digital first world.
Merch provides a physical touchpoint through which fans can express their loyalty in this digital first world.
OUTCOME:
A weekend long VIP pop-up and supporting social amplification, attended by the artist, DJ’s, leading press and 2000 fans.
A weekend long VIP pop-up and supporting social amplification, attended by the artist, DJ’s, leading press and 2000 fans.
WE WANT MORE
Following the success of this format, similar experiences were rolled out at the venue for Elton John, Kylie Minogue, Blondie, Notorious B.I.G, Morrisey and more.
Following the success of this format, similar experiences were rolled out at the venue for Elton John, Kylie Minogue, Blondie, Notorious B.I.G, Morrisey and more.