CREATIVELY
CONNECTING.
EMPATHY FOR
THE DEVIL.
STRATEGICALLY
MINDFUL.
REVEALING
DIFFERENT ANGLES.
PASSIONATELY
COMPASSIONATE.
BROAD SHOULDERED.
CONNECTING.
EMPATHY FOR
THE DEVIL.
STRATEGICALLY
MINDFUL.
REVEALING
DIFFERENT ANGLES.
PASSIONATELY
COMPASSIONATE.
BROAD SHOULDERED.
I’m a creative thinker and senior conceptual creative providing solutions to help deliver the results required. Ideation, spotting opportunity and helping others is where I excel.
My skillset has enabled me to take on Creative Director and Creative Lead roles. Across my 23 years in work, skill wise I have experience in creative thinking, business development, creative direction, art direction, brand guardianship, seeing things from start to their outcome. I have led teams and worked in silo implementing structure predominantly on a consultancy basis and find great enjoyment in guiding new young talent.
Very much a people person I thrive on making connections between people or businesses, I’m often out meeting new people. My proactive nature and building rapport has served me well in and out of business and I often go out of my way to help those around me. I’m a true believer in collaboration resulting in the best output and like to guide and advise others around me. I’m light hearted and easy going in my approach but like to be busy.
Experience:
MARCH 2019 - PRESENT
CONTRACT WORK
Various: Creative Director, Creative Lead, Brand Consultant, Design Director, Art Director
CONTRACT WORK
Various: Creative Director, Creative Lead, Brand Consultant, Design Director, Art Director
A mixture of large and medium sized agency work plus clients directly. Creating and overseeing RFP's, pitches for tenders of work and overseeing multi channel teams for projects or just working conceptually on creative routes for campaigns or product/service launches. Working on branding, advertising campaigns, atl, product /service communications, internal comms, staff incentivisation schemes, events/experiential, interiors, digital/social and more.
Key companies:
McCann, Space, Wizzard, Milestone Creative, Harrison, Purple Agency (Now HH Global), Strata, Clarity, Cygnus, Emberson, Bonfire, PH Creative, PreScript Communications.
McCann, Space, Wizzard, Milestone Creative, Harrison, Purple Agency (Now HH Global), Strata, Clarity, Cygnus, Emberson, Bonfire, PH Creative, PreScript Communications.
.........................................................................................
FEBRUARY 2015 - MARCH 2019
CLARITY
Creative Lead
CLARITY
Creative Lead
Initially freelance, I became a permanent member of the team. My role as a lead creative was to advise & support members of the team (creatives at all levels and artworkers), produce the big ideas and the process that entails (insights, strategy, brand architecture, research, scamps, art direction, campaign planning etc.).
Also to consult with and present to clients, brand guardianship and quality assurance of projects I’m involved in from start to finish. Uphold Clarity’s ethos and encourage revenue opportunity amongst existing and new clients through our ideas and expertise.
Key companies:
Whitbread and it’s brands, Costa, VW and it's brands, Mercedes, Royal Canin, Premier Inn, Mitchell & Butlers and it’s brands, Be At One, TGI Fridays, and Parker Hannifin.
Whitbread and it’s brands, Costa, VW and it's brands, Mercedes, Royal Canin, Premier Inn, Mitchell & Butlers and it’s brands, Be At One, TGI Fridays, and Parker Hannifin.
.........................................................................................
APRIL 2005 - FEBRUARY 2015
CONTRACT WORK
Various: Senior Creative, Design Director, Art Director, Studio Manager
CONTRACT WORK
Various: Senior Creative, Design Director, Art Director, Studio Manager
Working with a mix of design agencies, directly for clients plus with my own portfolio of clients across a spectrum of business sectors.
With my own portfolio of clients (SME’s upto 20 mill turnover) my role has gone beyond creative featuring company strategy, implementing structure for ways of working, opening and working out revenue streams, leading teams with quarterly reports KPI’s and mentoring.
Key companies:
McCann, BBH, Tesco, Clarity, Homebase, Habitat, John Lewis, Bulletproof and JJ Marketing (now Gravity Global).
McCann, BBH, Tesco, Clarity, Homebase, Habitat, John Lewis, Bulletproof and JJ Marketing (now Gravity Global).
.........................................................................................
SEPTEMBER 2000 - APRIL 2005
CORPORATE MERCHANDISE COMPANY (CMC)
Junior to Senior Designer and Studio Manager
CORPORATE MERCHANDISE COMPANY (CMC)
Junior to Senior Designer and Studio Manager
Providing tailored merchandise solutions and promotional collateral for numerous companies projects and events.
Key companies:
Marriott, Snap On, T-Mobile, Astra Zeneca, Pfizer, Carphone Warehouse, Motorola and CBRE.
Marriott, Snap On, T-Mobile, Astra Zeneca, Pfizer, Carphone Warehouse, Motorola and CBRE.
Testimonials
JEREMY HARVEY
Creative Partner & Founder - Clarity
Passionately creative, restlessly inquisitive and unwavering in his commitment, Greg was a welcome figure in Clarity Studio over his time with us. Respected by clients and fellow team members, Greg is a thinking creative who's always looking for fresh ways to challenge a brief to maximise its creative and commercial potential. A passionate contributor to any creative collective, Greg remains a supportive friend of our business and team.
Creative Partner & Founder - Clarity
Passionately creative, restlessly inquisitive and unwavering in his commitment, Greg was a welcome figure in Clarity Studio over his time with us. Respected by clients and fellow team members, Greg is a thinking creative who's always looking for fresh ways to challenge a brief to maximise its creative and commercial potential. A passionate contributor to any creative collective, Greg remains a supportive friend of our business and team.
EMMA HEAD
Creative Development Director - Beyond The Book
It’s been a pleasure working with Greg over the years, I have placed him as a freelance Senior Creative Lead within leading brands and clients such as; McCann, Tesco, JJ Marketing as well as in his last permanent role at Clarity. Everywhere he goes clients love him, not just for his great creative conceptual ability and direction, but he also has the knack of uplifting others around him. I think that anyone would benefit from having him in their creative team on either a freelance or permanent basis.
Creative Development Director - Beyond The Book
It’s been a pleasure working with Greg over the years, I have placed him as a freelance Senior Creative Lead within leading brands and clients such as; McCann, Tesco, JJ Marketing as well as in his last permanent role at Clarity. Everywhere he goes clients love him, not just for his great creative conceptual ability and direction, but he also has the knack of uplifting others around him. I think that anyone would benefit from having him in their creative team on either a freelance or permanent basis.
HARRY NUGENT
Owner - Kenneth Turner, Bright Instruments, Stanley and numerous businesses
Greg has shown initiative in many aspects of the day to day running with several of my businesses. Although employed for his creative skills he has also contributed strategically as though he is the owner of the business and always focused on the end game.
Owner - Kenneth Turner, Bright Instruments, Stanley and numerous businesses
Greg has shown initiative in many aspects of the day to day running with several of my businesses. Although employed for his creative skills he has also contributed strategically as though he is the owner of the business and always focused on the end game.
JO ROBINSON
Business Director - McCann World Group / Previous Client Services Director - Clarity
Taking the role of creative lead on Clarity’s largest account, Whitbread Restaurants, Greg has repeatedly crafted campaigns that the client loves. He is one of life’s good guys, helping out other people, solving problems and positively contributing to the team.
Business Director - McCann World Group / Previous Client Services Director - Clarity
Taking the role of creative lead on Clarity’s largest account, Whitbread Restaurants, Greg has repeatedly crafted campaigns that the client loves. He is one of life’s good guys, helping out other people, solving problems and positively contributing to the team.
NICKI SHERIDAN
Global Activation & Campaign Manager - BAT
Previous Senior Marketing Communications Manager - Whitbread
I’ve worked with Greg on a number of projects and he always impresses me with his insight and thinking. One of the most inspiring creatives, I’ve worked with who understands the clients commercial objectives. A pleasure to work with, always accessible, has an infectious enthusiasm and great sense of humour. An asset to any agency.
Global Activation & Campaign Manager - BAT
Previous Senior Marketing Communications Manager - Whitbread
I’ve worked with Greg on a number of projects and he always impresses me with his insight and thinking. One of the most inspiring creatives, I’ve worked with who understands the clients commercial objectives. A pleasure to work with, always accessible, has an infectious enthusiasm and great sense of humour. An asset to any agency.
SIMON DOWSING
Head of Brand - Homebase
Greg proved himself to be a huge asset for the business. His knowledge and experience meant he could be relied upon to meet and exceed client expectations. Often seen guiding members of the team, he ensures others are engaged around him.
Head of Brand - Homebase
Greg proved himself to be a huge asset for the business. His knowledge and experience meant he could be relied upon to meet and exceed client expectations. Often seen guiding members of the team, he ensures others are engaged around him.
DAVID BARDELL
Owner - BardellPearce Creative
Previous Executive Creative Director - Creative Bridge
I’d describe Greg as a great creative asset, he can turn his hand to producing big ideas and still deliver massive output for the studio too beyond himself. He’s also a top fella to have around, always ready with an informed view and always willing to go above and beyond.
Owner - BardellPearce Creative
Previous Executive Creative Director - Creative Bridge
I’d describe Greg as a great creative asset, he can turn his hand to producing big ideas and still deliver massive output for the studio too beyond himself. He’s also a top fella to have around, always ready with an informed view and always willing to go above and beyond.
STUART WESTWOOD
Freelance Creative Director / Previous Design Director - Clarity
Greg has played key roles in solving client problems through his creativity and strategic thinking together with a work ethic that inspires others. His approach to understanding brand challenges through insight and commercial knowledge brings his concepts to life through the relevant channels. Above all Greg is a pleasure to work with and have a pint with anytime.
Freelance Creative Director / Previous Design Director - Clarity
Greg has played key roles in solving client problems through his creativity and strategic thinking together with a work ethic that inspires others. His approach to understanding brand challenges through insight and commercial knowledge brings his concepts to life through the relevant channels. Above all Greg is a pleasure to work with and have a pint with anytime.
SIMON MORRISON
Senior Global Brand Design Manager - Sage
Things can get a little cliquey in certain environments managing many creatives however Greg has a natural ability to diffuse an atmosphere and align himself to people and impressively so. Beyond his design and creative skills he has solid leadership qualities. He is one of those guys who is your second. An authentic, well rounded guy.
Senior Global Brand Design Manager - Sage
Things can get a little cliquey in certain environments managing many creatives however Greg has a natural ability to diffuse an atmosphere and align himself to people and impressively so. Beyond his design and creative skills he has solid leadership qualities. He is one of those guys who is your second. An authentic, well rounded guy.