CHALLENGE:
How do you get the marketing teams of the UK’s leading hospitality business to deliver brilliantly consistent projects?
How do you get the marketing teams of the UK’s leading hospitality business to deliver brilliantly consistent projects?
INSIGHT:
As a team of process averse marketeers it was essential to empower their creativity
As a team of process averse marketeers it was essential to empower their creativity
OUTCOME:
The creation of the Whitbread WOW provided a flexible, literative framework to get the best from each brief.
The creation of the Whitbread WOW provided a flexible, literative framework to get the best from each brief.
