CHALLENGE:
To add positivity and unionise a nation in a time where hatred, racism and division is rife on social media and amongst the public in the aftermath of the Euro 2020 tournament.
To add positivity and unionise a nation in a time where hatred, racism and division is rife on social media and amongst the public in the aftermath of the Euro 2020 tournament.
INSIGHT:
KickItOut has a huge following and momentum but quite a few campaign messages are focussed more on the negative and the repercussions of those negatives.
KickItOut has a huge following and momentum but quite a few campaign messages are focussed more on the negative and the repercussions of those negatives.
Instead, we should be rallying the people and giving them pride and optimism.
OUTCOME:
The coming together of all lions, no matter our skin colour, background or beliefs. We all live in one nation. Let's be proud of our nation and support our football team and each other.
The coming together of all lions, no matter our skin colour, background or beliefs. We all live in one nation. Let's be proud of our nation and support our football team and each other.
