CHALLENGE:
To help the British car buying public acquire their cars in a confident and informed way.
To help the British car buying public acquire their cars in a confident and informed way.
INSIGHT:
Consumer research confirmed that buying a car on finance is complex and confusing for drivers.
Consumer research confirmed that buying a car on finance is complex and confusing for drivers.
OUTCOME:
The creation of the 'Car Finance Made Simple' social platform, helping demystify the car buying process and simplifying the finance jargon.
The creation of the 'Car Finance Made Simple' social platform, helping demystify the car buying process and simplifying the finance jargon.
