CHALLENGE:
An experiential to raise brand awareness that increases desire and ownership of new Intel Evo platform laptops.
INSIGHT:
Needs to connect an audience of ‘Mobile Go-Getters’ to laptops powered by the new Intel Evo chip with an exclusive and premium experiential activation. Creating engaging content to be shared, followed and loved.
Needs to connect an audience of ‘Mobile Go-Getters’ to laptops powered by the new Intel Evo chip with an exclusive and premium experiential activation. Creating engaging content to be shared, followed and loved.
OUTCOME:
Verifying wonderful with a sleek, mobile exhibition to be taken around the UK, placed in various sites with high footfall.
Verifying wonderful with a sleek, mobile exhibition to be taken around the UK, placed in various sites with high footfall.
SELECTED CREATIVE ROUTE:
The Cube Roadshow route was selected and then evolved to only have two sides due to budget constraints. Instead of full LED walls, LED laptop desk stands were used to show off the power of Intel Evo through animated visuals supplied by creatives and artists.
The Cube Roadshow route was selected and then evolved to only have two sides due to budget constraints. Instead of full LED walls, LED laptop desk stands were used to show off the power of Intel Evo through animated visuals supplied by creatives and artists.
