CHALLENGE:
How do you create a coherent branded offering consisting of a disparate set of legacy hotel properties.
INSIGHT:
Despite their differences, the estate held consistent themes around exceptional hospitality and individual character.
Despite their differences, the estate held consistent themes around exceptional hospitality and individual character.
OUTCOME:
Creation of the Hotel Collection, delivering ‘Positive Impressions. Lasting Memories’ through their distinct properties across the UK.
Creation of the Hotel Collection, delivering ‘Positive Impressions. Lasting Memories’ through their distinct properties across the UK.
