CHALLENGE:
To evolve BNP Paribas's online sports themed 'Performance Through Partnership' campaigns so they work harder, create greater impact and more engagement.
To evolve BNP Paribas's online sports themed 'Performance Through Partnership' campaigns so they work harder, create greater impact and more engagement.
INSIGHT:
In order to create more traction BNP Paribas's digital content needed to be more dynamic.
In order to create more traction BNP Paribas's digital content needed to be more dynamic.
OUTCOME:
A slick, punchy, revised style that feels moved on yet still their own, which can carry through all BNP Paribas's online and social content.
A slick, punchy, revised style that feels moved on yet still their own, which can carry through all BNP Paribas's online and social content.
