CHALLENGE:
Performance had suffered as a result of under investment and poor brand perception.
Performance had suffered as a result of under investment and poor brand perception.
INSIGHT:
Far from being a male dominated, beer led proposition, O’Neills did deliver a great experience for a broad set of guests.
Far from being a male dominated, beer led proposition, O’Neills did deliver a great experience for a broad set of guests.
OUTCOME:
We helped the brand rediscover it’s ‘Craic’ celebrating it's heritage whilst modernising the brand on and offline.
We helped the brand rediscover it’s ‘Craic’ celebrating it's heritage whilst modernising the brand on and offline.
PRE LAUNCH COMMS
