CHALLENGE:
To change Novartis’s perception of PreScript Communications (fundamentally an internal comms agency) to be a creative as well as an activational agency. The pitch itself was to take a set of Novartis rules of conduct (The Novartis Way) and turn them in to a set of guiding principles that would encourage staff to make their own decisions, encourage debate and question behaviours, process and best practice.
To change Novartis’s perception of PreScript Communications (fundamentally an internal comms agency) to be a creative as well as an activational agency. The pitch itself was to take a set of Novartis rules of conduct (The Novartis Way) and turn them in to a set of guiding principles that would encourage staff to make their own decisions, encourage debate and question behaviours, process and best practice.
INSIGHT:
Novartis staff weren’t engaging with a ‘set of rules’ on how to conduct themselves as a Novartis employee.
Novartis staff weren’t engaging with a ‘set of rules’ on how to conduct themselves as a Novartis employee.
OUTCOME:
A pitch made up of 3 creative routes and a campaign strategy for rollout. Up against some big creative agencies that led to PreScript Communication’s ‘David and Goliath’ scenario win. Winning the ‘Code of Ethics’ project and ongoing work with Norvatis which they would not normally be considered for.
A pitch made up of 3 creative routes and a campaign strategy for rollout. Up against some big creative agencies that led to PreScript Communication’s ‘David and Goliath’ scenario win. Winning the ‘Code of Ethics’ project and ongoing work with Norvatis which they would not normally be considered for.
