CHALLENGE:
To remind the general public this is not the time to be complacent about wearing a mask during the COVID-19 pandemic.
To remind the general public this is not the time to be complacent about wearing a mask during the COVID-19 pandemic.
INSIGHT:
With tensions high during the pandemic people are fed up of rule after rule. The general public want some humour, light heartedness in a time where there is little about.
With tensions high during the pandemic people are fed up of rule after rule. The general public want some humour, light heartedness in a time where there is little about.
OUTCOME:
A playful awareness campaign 'This is not a game'. Delivering a serious message that people will engage with rather than seeing the same mundane rules and regulations.
A playful awareness campaign 'This is not a game'. Delivering a serious message that people will engage with rather than seeing the same mundane rules and regulations.