CHALLENGE:
To make Glenfiddich a symbol of aspiration by changing people's perception of how they see and value wealth.
To make Glenfiddich a symbol of aspiration by changing people's perception of how they see and value wealth.
INSIGHT:
People's stories of their journeys are all different, the means to success and perceived wealth are based on their desires, drive, ambitions, background and outlook.
People's stories of their journeys are all different, the means to success and perceived wealth are based on their desires, drive, ambitions, background and outlook.
OUTCOME:
Working alongside Lee Hanson and Mark Prime for Space, producing a winning pitch consisting of two creative routes for the second instalment in Glenfiddich's 'Where Next? campaign. Eventually becoming Glenfiddich's largest ever OOH campaign in the USA to date. Rollouts of film, social, digital and print channels including high exposure within New York, Miami, Los Angeles, Dallas and Chicago.
Working alongside Lee Hanson and Mark Prime for Space, producing a winning pitch consisting of two creative routes for the second instalment in Glenfiddich's 'Where Next? campaign. Eventually becoming Glenfiddich's largest ever OOH campaign in the USA to date. Rollouts of film, social, digital and print channels including high exposure within New York, Miami, Los Angeles, Dallas and Chicago.
FINAL PRODUCTION:
I wasn't involved in the final production, Space passed this on to activational stage where photography, film, animation, digital, design and artwork teams followed the winning concepts to bring them to life. Below are some stills of the result.
I wasn't involved in the final production, Space passed this on to activational stage where photography, film, animation, digital, design and artwork teams followed the winning concepts to bring them to life. Below are some stills of the result.
