CHALLENGE:
To make the government aware that 3 million small businesses haven't received sufficient funds to survive during the Covid-19 pandemic whilst other UK citizens have. Most receiving nothing at all.
To make the government aware that 3 million small businesses haven't received sufficient funds to survive during the Covid-19 pandemic whilst other UK citizens have. Most receiving nothing at all.
INSIGHT:
Greater traction with the general public was needed to obtain 100,000 signatures. Once the amount of signatures was achieved, the government could then be approached.
Greater traction with the general public was needed to obtain 100,000 signatures. Once the amount of signatures was achieved, the government could then be approached.
OUTCOME:
Simple witty visuals to portray the ineffectiveness of the current furlough scheme for small businesses. 'As useful as...' has scope for many variants of the imagery.
Simple witty visuals to portray the ineffectiveness of the current furlough scheme for small businesses. 'As useful as...' has scope for many variants of the imagery.
