CHALLENGE:
An ownable style to illustration and icons that echoes Clarity’s new brand proposition and moving forward.
An ownable style to illustration and icons that echoes Clarity’s new brand proposition and moving forward.
INSIGHT:
Wanting to weave Clarity’s traits into a new brand direction and vision.
Wanting to weave Clarity’s traits into a new brand direction and vision.
OUTCOME:
A style simple to understand that portrays intellect, purpose, passion and all the things that Clarity values.
A style simple to understand that portrays intellect, purpose, passion and all the things that Clarity values.
